If you’ve recently searched your migration agency on Google…
…and your website didn’t appear…
That’s not just an SEO issue.
It’s a lead generation emergency.
Because visa applicants don’t browse around.
They enquire with the first 2–3 migration agents they see on Google.
If your website is invisible, you’re losing clients before they even know you exist.
Below are the top 6 reasons migration agency websites don’t show up on Google, and the exact steps to fix each one.
Google hasn’t “added” your Migration Website to Google yet
This is one of the most common problems, especially if you’ve recently launched a new website or changed your domain.
Think of it like this:
You’ve opened a brand-new migration office…
…but you forgot to tell anyone it exists.
If Google hasn’t indexed your website, it means Google hasn’t officially added it to its system yet.
So even if someone searches:
- your agency name
- your MARA number
- “migration agent near me”
…Google simply can’t show your site, because it hasn’t “seen” it.
Solution: Index your Website
You need to tell Google:
“Hey, here’s my website. Please add it.”
You do this by submitting your sitemap to Google Search Console and requesting that Google index your site.
Once Google adds your website, it can finally start showing up in search results.
2. Your Visa Service Pages Have Weak SEO
Your website may look good, but if Google can’t understand it, it won’t rank it.
Think of it like this:
Your website is a book.
Google is the librarian.
If your book has no title, no chapters, and no keywords… the librarian has no idea where to place it.
That’s exactly what happens when your visa pages don’t have proper SEO.
Many migration agencies rely heavily on referrals and never properly structure their visa pages, so Google gets confused and your website ends up buried in the search results.
Solution: Optimise your pages
Make each visa page clear, structured, and easy for Google to understand.
More clarity = better rankings = more enquiries.
- Add keywords/phrases people search for, like “485 visa agent Melbourne”, “partner visa help Brisbane”, so Google knows what services you provide and where you operate.
- Write clear, keyword-rich meta titles and meta descriptions for every visa service page so Google can understand and correctly display your pages in search results.
Break long pages into clear sections with headings (H1, H2, H3) so Google can easily understand your topics and rank your content properly.
- Link your visa pages together: for example, connect your Partner Visa page to your 309/100, 820/801, requirements, and costs pages, so Google sees them as part of the same topic cluster.
Create dedicated location pages (e.g., migration agent Melbourne, migration agent Brisbane) so you can rank for local searches where clients are actively looking for help.
3. You're Accidentally Blocking Google
This is one of the sneakiest issues, and we see this all the time with migration websites built by cheap developers overseas. Sometimes your site literally has a hidden setting that says:
“Google, please do NOT show this website.”
It’s usually not on purpose… but the impact is massive.
Common reasons this happens:
- The developer left “test mode” turned on
- An SEO plugin was set up incorrectly
- A file called robots.txt or a noindex tag is blocking Google
- Your developer accidentally copied settings from the staging/test site
When any of these are active, Google is told not to show your website at all. It’s like putting a “Closed” sign on your business door without knowing.
Solution: Check for tags
Someone needs to check:
- your robots.txt file
- your “noindex” settings (this is the switch that hides your site from Google)
Once those are corrected, your site will be visible again immediately.
This one fix alone has brought many migration agency websites back from the dead.
4. You Don’t Have Backlinks (So Google Doesn’t Trust You Yet)
Migration is a trust-heavy industry.
Clients want to know you’re legitimate.
Google wants the same thing.
One of the biggest ways Google decides whether your migration agency is trustworthy is by checking:
“Do other reputable websites link to you?”
These links are called backlinks.
Think of them as digital recommendations.
If no one on the internet is linking to your website, Google assumes:
“You’re new… untested… and maybe not the most credible option.”
So it ranks you lower.
Solution: Get Backlinks (here's how!)
Here are some ways migration agents can get backlinks:
- Add your business to migration and visa-related directories
- List your agency on Australian business directories
- Partner with education providers and get listed on their websites
- Write guest articles on student or visa-related blogs
- Get mentioned by community groups or associations
Every link is like a small vote of confidence.
The more “votes” you have, the faster Google starts to trust your agency, and the higher you show up in search results.
5. Your Website Takes Forever to Load/Not Responsive
Most visa applicants, especially students, use their phones to search for help.
Not laptops. Not desktops. Phones.
So if your website loads slowly on mobile, here’s what happens:
- The applicant gets frustrated.
- They close your site.
- They click on another migration agent.
- Google sees people leaving quickly and pushes your site even lower.
A slow mobile site = fewer enquiries.
Solution: Get Backlinks (here's how!)
Speed up the technical basics:
- Use faster hosting
- Reduce large images
- Remove unnecessary plugins
- Make sure your website is designed for mobile first, not desktop
A fast mobile website means more enquiries and better Google rankings.
6. Google Gave You a Time-Out (Penalty Alert!)
A lot of migration agencies hired cheap SEO companies in the past who used shortcuts to get quick results.
Things like:
- buying fake backlinks
- stuffing pages with awkward keywords like “partner visa Melbourne cheap migration agent”
- copying content from other websites
These tricks might have worked 10 years ago…
but today, Google punishes them.
When Google detects this behaviour, it can:
- push your website far down the search results
- make your pages disappear entirely
That’s why some migration agencies suddenly stop ranking, even if nothing else changed.
Solution: Get Backlinks (here's how!)
How to Fix It (simple version):
- Log into Google Search Console and check if there are any penalties
- Remove or “disavow” the bad backlinks
- Clean up spammy keywords
- Stick to clean, ethical SEO going forward
Once the bad history is cleaned up, Google slowly begins to trust your site again.
Bottom Line: If migration clients can’t find you… they can’t hire you.
Most migration agencies don’t have a visibility problem, they have a Google problem.
Fix these six issues and suddenly:
Google notices you.
Clients find you.
Enquiries roll in.
Life gets a whole lot easier.
And if you want us to handle the nerdy SEO stuff so you can get back to helping clients…
In this audit, you’ll get:
- A clarity score on how Google sees your site
- A breakdown of the 6 ranking blockers most agencies miss
- Your current Google visibility rating
- Fix-first recommendations (no jargon, just action steps)
- A competitor snapshot so you know where you really stand
This is the fastest way to know what’s working, and what’s quietly killing your enquiries.
